As per a recent report published in searchengineland.com, Chris Silver Smith, the president of Argent Media took a look in to the local business marketing. He opined that there is clearly a “void” as far as it is concerned. Those who are involved in local marketing are aware of the fact that they should focus on keyword queries in PPC and search engine marketing campaigns. However, most often they think that they know about the people they need to target in order to bolster local search. But in most cases, it turns out that they are not actually aware of who to target. Given below are some of his points of view:
He says:
“In some cases, I’ve seen companies put all their eggs in one basket by focusing all efforts on ranking for their head term while ignoring all other possible keyword phrases. For highly- contested keywords in competitive markets, it could be more realistic and profitable to work on ranking well for the long tail.”
While stressing on the importance of long tail searches, he opines that even if you are not really ranking good for the head but are faring considerably well for the tail, in that case also you might be considered quite successful:
“If you rank poorly for the head, but rank well for much of the tail, you could still be very successful in business terms. It’s the bottom line you’re after, not the bragging rights that accompany ranking for your vanity term! You may lose one battle, but still win the war.”
He opines that one has to target multiple search phrases that users would make use of, in order to find out about business like that of yours. Therefore, it’s important to explore Google that gives you several hints on keywords. It’s also essential to explore keyword strings for zeroing in on your kind of company and also try to capitalize on its “thesaurus like functionality”.
Article Curtsy: Search Engine Land
